MINISO is a Japanese-inspired lifestyle product retailer, offering high quality household goods, cosmetics and food at affordable prices.

We have a saying at MINISO that “a better life has nothing to do with the price” – and that is the mission that drives us to deliver well-made and highly-designed goods for value- and quality-conscious consumers worldwide.

From our product development to the feeling we want our customers to have, MINISO is based on three core principles:

  • Affordable high quality: guides our decisions from design to materials
  • Joy: the response our customers experience while in our stores
  • Lighthearted: the relaxed and happy feeling when encountering the large variety of goods available

And in 2020, MINISO launched a new slogan, “Life is for fun, MINISO.” MINISO aims to become a brand that is even better in tune with today’s youth, more clearly understanding their attitudes and behaviors in order to bring them the most enjoyable shopping experience possible. It is their voices we hear when we create “back to basics” designs that mimic nature or select new brand partnerships. 

MINISO has collaborated with world-famous brands including Marvel, Hello Kitty, Sesame Street, Mickey and Minnie and We Bare Bears, releasing playful crossover products that have been hugely popular with our shoppers.


First Floor-R74 & R76

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